Privacy Policy
At mysite-name, we are committed to protecting your personal information while you use our wedding dress hire services across England. This policy explains how we collect, use, and safeguard your data in compliance with UK GDPR and the Data Protection Act 2018.
1. Information We Collect
We collect information necessary to provide our bridal services, including your name, contact details, measurements, wedding date, venue information, and style preferences. For dress hire, we may collect additional details about your height, size requirements, and special alteration needs.
We also collect technical data through our website analytics to improve user experience. This information is anonymised and not linked to your personal identity unless you explicitly consent.
2. How We Use Your Information
Your data enables us to deliver quality bridal services and includes:
- Processing dress hire reservations and managing fittings
- Communicating about appointment schedules and dress availability
- Coordinating alterations based on your measurements
- Managing delivery and collection of hired dresses
- Handling customer service inquiries and after-care support
We handle your information responsibly, using it solely for your bridal service requirements.
3. Measurement and Fitting Data
We maintain detailed records of your body measurements, fitting notes, and alteration requirements. This sensitive data helps our specialists ensure perfect dress fit and is treated with utmost confidentiality.
Measurement data is accessed only by authorised fitting specialists and seamstresses directly involved in preparing your dress. We do not share this personal information with third parties without your explicit consent.
4. Style Preferences and Wedding Details
To enhance your experience, we may collect information about your wedding theme, venue type, preferred dress styles, and colour preferences. This helps us suggest suitable gowns and coordinate accessories.
Participation in style preference tracking is voluntary, and you can update your preferences at any time without affecting your core hire service.
5. Data Security Measures
We implement industry-standard security protocols to protect your personal information and measurement data. All customer records are stored on encrypted systems with role-based access controls. Physical fitting forms are securely stored and shredded after the retention period.
From initial consultation through dress return, we maintain strict data protection standards for both personal data and fitting records.
6. Legal Basis for Processing
By using our wedding dress hire services, you consent to us processing your information as outlined in this policy. This includes processing necessary for fulfilling our services, including dress selection, fitting coordination, and alteration management.
7. Third-Party Data Sharing
We may share your information with trusted third parties only when necessary to deliver our services, such as payment processors, professional cleaning services for dress maintenance, and delivery partners for dress transportation.
All third-party providers are bound by strict data protection agreements compliant with UK GDPR requirements. We never sell your personal information to marketing companies.
8. Your Data Protection Rights
Under UK GDPR, you have the right to:
- Access personal information we hold about you
- Request correction of inaccurate personal data
- Request deletion of your personal data
- Object to processing of your personal data
- Request transfer of your data to another service provider
To exercise these rights, contact us at: [email protected]. We respond to all valid requests within 30 days.
9. Data Retention Period
We retain your personal data for as long as necessary to fulfil our services and legal obligations. Measurement data and style preferences are typically archived for 2-3 years to allow for potential future hires and customer service support, unless you request earlier deletion.
After the retention period expires, we securely delete or anonymise your personal information, though we may retain minimal data for legal compliance purposes.
10. International Data Transfers
In certain circumstances, your data may be transferred outside the UK, such as when using international payment processors or coordinating with dress designers abroad for bespoke commissions. In such cases, we ensure appropriate safeguards are in place as required by UK data protection law.
For questions about our privacy practices or to make a complaint, contact us at: [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
11. Policy Updates
We may update this privacy policy periodically to reflect changes in our services or legal requirements. The current version will always be available on our website, and we will notify you of significant changes that affect how we process your data.
Last updated: October 2025